Friday, October 5, 2012

what are ads really saying?

You know, aside from "buy me."

Do you ever have those moments when you stop and think about what exactly a commercial is saying?

Well this commercial has me doing just that. And let's face it, while this is a particularly innocuous ad at the end of the day, I can't help but wonder what the f*** is up. Aside from the weird sell out nostalgia music thing, there's this weird model/rock your body/zombie thing going on and the analytical bit in me wonders what kind of social commentary this is making about women/fashion and our zombie like/sexualization of ourselves.

Yeah, yeah, I know, I'm totally overthinking it but here's the thing... I don't really believe that I am. In fact, I think that far too often we don't examine what ads are saying about us and our cultural norms. We accept what the media puts before us, unquestioned, and we'd be better off if we stopped and wondered about what is being conveyed overtly and imlicitly through narrative and symbol.

So yeah, the zombie female fashion consumer might seem like a stretch, but I don't know that it really is... even in the ad exec never considered it when they planned the commercial.

No comments:

Post a Comment


Related Posts with Thumbnails